Martijn Keesmaat commercial director of Bus Whisky

Martijn Keesmaat commercial director of Bus Whisky
September 11, 2023

We are pleased to welcome Martijn Keesmaat as commercial director at Bus Whisky. Martijn was previously commercial director of Hooghoudt in Groningen. His passion for the whisky world makes that he now leaves the far North for our whisky distillery in Brabant.

Martijn brings with him a wealth of experience and expertise in beverage marketing and distribution. In addition to Hooghoudt, he previously worked at Heineken and Pernod Ricard, where he was marketing manager for the entire whisky portfolio. His ability to grow brands is of great value in the growth phase Bus is in.

Martijn shares our passion for sustainability and creating exceptional whiskies. Whiskies that tell stories that reflect the soul of Bus. With Martijn on board, we can further expand and strengthen our position in the whisky market.

We are looking forward to this beautiful and also exciting journey with Martijn at the helm. Together we will explore new markets and develop innovative strategies to take Bus Whisky to new heights. We toasted this morning to a promising future full of great whiskies and inspiring collaborations!


Pictured from left to right: Ezra Leeger, Martijn Keesmaat, Dennis Hurkmans and Marcel van Roessel

  • Gold for Russian Imperial Stout
    Bus Whisky's Russian Imperial Stout finish won a gold medal at the Asia Wine & Spirits Challenge 2023 in Hong-Kong – one of Asiaë’s most important wine and spirit competitions.This new finish from...
  • Bus Whisky in the National Food100
    Bus Whisky and De Heische Hoeve are in this year's national Food100, dé list of food changers in the Netherlands who are working hard every day for a better and more sustainable food system. Each year, a new list...
  • Become a co-owner of Bus Whisky!
    In just three years, the whisky start-up from Brabant grew to become one of the larger whisky producers in the Netherlands. Due to its success, delivery times are increasing and the demand for Bus Whisky cannot currently be met. To cope with this growth,...

Grain to glass | Top of its class

Thus, nose, taste and finish are appreciated: